A DIME A DOZEN

Avoiding the commoditization of your brand By Nicole Hannel “If you build it, he will come.” It’s these words that Kevin Costner’s character, Ray Kinsella, hears in the 1989 film, “Field of Dreams.” The voice implores him to build a baseball diamond in his cornfield, and in time, the ghosts of Shoeless Joe Jackson and…

Beat the Clock

Tips for better managing your time By Jackie Gaines Time. Ask today’s professionals what they could use more of, and you’ll most likely get that answer in every instance. In the frantic pace of the digital age, where customer to-do lists play out like a game of “Beat the Clock,” time is something everyone seems…

Less is More

Why leveraging yourself is better than replicating yourself. By Michael J. Pallerino If you don’t do it, it won’t get done. How many times have you found yourself saying this? Or, better yet, if you don’t do it, it just won’t get done correctly. What’s the sense of having somebody do something over and over…

The Winning Hand

Seven easy tips to sell more By Linda Bishop Sometimes, reaching the next level of success is easier than you think. All you need is to tweak a tactic, make a small adjustment or try a new approach. Small actions can have a big impact, so find a tip that fits and start using it…

All Ears!

How to get your client’s attention By Anne Graham Just recently I spoke with the CEO of a very successful business who wanted to expand into new geographies. Her firm has a solid presence in her local market and a great website, yet she’d been talked into doing a costly “rebranding” exercise by a marketing…

Branding in Print

Print marketing does more than send a message about your products and services. It communicates about your brand. The elements of your printed pieces send a strong message whether or not you intended it to. Use these five tips for help with communicating the right brand messages: Keep a consistent brand message across all channels. From…

Five Myths that Undermine Customer Satisfaction

It’s more important than ever to provide excellent service. Competition is fierce, and in this economy, you can’t afford to lose customers. And because money is so tight, you can’t spoil every customer. Relax. Often, changing just a few little things can have a huge impact on customer perception. You’re probably doing a lot of…

Re-visit PRINT!

 Posted on May 19, 2016 at 12:00 PM In a time where everyone is constantly focused on a screen, print has the power to capture attention as never before. Printers like Bennett Graphics understand that print still has credibility over digital media – a cache that creates a special kind of relationship with the recipient….

Underdogs

Posted on May 4, 2016 at 2:00 PM How our weaknesses can become strengths “David and Goliath is more that just about the underdog up against the behemoth. It tells a story about a small player creating a ‘disruptive leap’ against the competitor, which is a way to play the game in a market where…

Never Grow Up

Posted on April 28, 2016 at 10:45 AM Why companies can never get too set in their ways. Legendary and iconic Beatle Paul McCartney is still rocking and rolling, having recently embarked on a world tour. Tom Selleck is the star of the CBS hit drama series ‘Blue Bloods’. And the greatest golfer ever, Jack…

Workforce Loyalty

Workforce loyalty = Keeping your people engaged Developing genuine loyalty in your workforce may be a lot simpler than you’ve imagined, even though you have missed the mark on making it happen. According to The U.S. Department of Labor, the average tenure of millennials is only 3 years, with most walking away in just 14…

Reverse Engineering

 Posted on February 24, 2016 at 8:00 AM Why being customer centric trumps the product-centric model The customer is always right, right? This often repeated maxim, popularized by the esteemed Marshall Field’s department store in the early 20th century, was a novel idea in that buyer-beware era, and it has since become a cornerstone of…