The Curiosity Quotient

Why being curious is so important for today’s brands By Alyssa Ruane Curiosity may kill the cat, but it can give the marketer nine lives. That’s how Harish Bhat, author of “The Curious Marketer,” sees it. And he’s right: When trying to market your product or services, the bare minimum can be a death sentence….

What’s in a Number?

Depends on which one you use If you’re putting together a direct mail piece, blog or post, here’s a tip. According to data from Venngage, the No. 10 garners the most shares, on average, across all four social networks: Facebook, Pinterest, LinkedIn and Twitter. The study examined the performance of 121,333 “listicle” articles/posts from brands…

Smarketing: New Ideas on the Aligment of Sales & Marketing

By Michael J. Pallerino Back in the day (you pick the day), marketing’s role was to create a halo of awareness for brands and drive the attention of new customers into the sales funnel. Sales, picking up the lead, was to engage one on one with actual customers and move them through the funnel, showing…

What Small Business Owners Are Focusing on in 2018

What small business owners are focusing on in 2018 What are the biggest goals for small business owners in 2018? According to Infusionsoft’s “2018 Small Business Marketing Trends Report,” 31 percent say that driving sales tops the list, with 25 percent citing they will prioritize retaining or re-engaging the customers they already have. The report, based on…

A DIME A DOZEN

Avoiding the commoditization of your brand By Nicole Hannel “If you build it, he will come.” It’s these words that Kevin Costner’s character, Ray Kinsella, hears in the 1989 film, “Field of Dreams.” The voice implores him to build a baseball diamond in his cornfield, and in time, the ghosts of Shoeless Joe Jackson and…

Beat the Clock

Tips for better managing your time By Jackie Gaines Time. Ask today’s professionals what they could use more of, and you’ll most likely get that answer in every instance. In the frantic pace of the digital age, where customer to-do lists play out like a game of “Beat the Clock,” time is something everyone seems…

Less is More

Why leveraging yourself is better than replicating yourself. By Michael J. Pallerino If you don’t do it, it won’t get done. How many times have you found yourself saying this? Or, better yet, if you don’t do it, it just won’t get done correctly. What’s the sense of having somebody do something over and over…

The Winning Hand

Seven easy tips to sell more By Linda Bishop Sometimes, reaching the next level of success is easier than you think. All you need is to tweak a tactic, make a small adjustment or try a new approach. Small actions can have a big impact, so find a tip that fits and start using it…

All Ears!

How to get your client’s attention By Anne Graham Just recently I spoke with the CEO of a very successful business who wanted to expand into new geographies. Her firm has a solid presence in her local market and a great website, yet she’d been talked into doing a costly “rebranding” exercise by a marketing…

Branding in Print

Print marketing does more than send a message about your products and services. It communicates about your brand. The elements of your printed pieces send a strong message whether or not you intended it to. Use these five tips for help with communicating the right brand messages: Keep a consistent brand message across all channels. From…

Five Myths that Undermine Customer Satisfaction

It’s more important than ever to provide excellent service. Competition is fierce, and in this economy, you can’t afford to lose customers. And because money is so tight, you can’t spoil every customer. Relax. Often, changing just a few little things can have a huge impact on customer perception. You’re probably doing a lot of…