The Curiosity Quotient

Why being curious is so important for today’s brands By Alyssa Ruane Curiosity may kill the cat, but it can give the marketer nine lives. That’s how Harish Bhat, author of “The Curious Marketer,” sees it. And he’s right: When trying to market your product or services, the bare minimum can be a death sentence….

What’s in a Number?

Depends on which one you use If you’re putting together a direct mail piece, blog or post, here’s a tip. According to data from Venngage, the No. 10 garners the most shares, on average, across all four social networks: Facebook, Pinterest, LinkedIn and Twitter. The study examined the performance of 121,333 “listicle” articles/posts from brands…

Smarketing: New Ideas on the Aligment of Sales & Marketing

By Michael J. Pallerino Back in the day (you pick the day), marketing’s role was to create a halo of awareness for brands and drive the attention of new customers into the sales funnel. Sales, picking up the lead, was to engage one on one with actual customers and move them through the funnel, showing…