Re-visit PRINT!

 Posted on May 19, 2016 at 12:00 PM In a time where everyone is constantly focused on a screen, print has the power to capture attention as never before. Printers like Bennett Graphics understand that print still has credibility over digital media – a cache that creates a special kind of relationship with the recipient….

Underdogs

Posted on May 4, 2016 at 2:00 PM How our weaknesses can become strengths “David and Goliath is more that just about the underdog up against the behemoth. It tells a story about a small player creating a ‘disruptive leap’ against the competitor, which is a way to play the game in a market where…

Never Grow Up

Posted on April 28, 2016 at 10:45 AM Why companies can never get too set in their ways. Legendary and iconic Beatle Paul McCartney is still rocking and rolling, having recently embarked on a world tour. Tom Selleck is the star of the CBS hit drama series ‘Blue Bloods’. And the greatest golfer ever, Jack…

Workforce Loyalty

Workforce loyalty = Keeping your people engaged Developing genuine loyalty in your workforce may be a lot simpler than you’ve imagined, even though you have missed the mark on making it happen. According to The U.S. Department of Labor, the average tenure of millennials is only 3 years, with most walking away in just 14…

Reverse Engineering

 Posted on February 24, 2016 at 8:00 AM Why being customer centric trumps the product-centric model The customer is always right, right? This often repeated maxim, popularized by the esteemed Marshall Field’s department store in the early 20th century, was a novel idea in that buyer-beware era, and it has since become a cornerstone of…

5 Ways to Transform Failure

Posted on April 11, 2016 at 8:00 AM Tolerating failure and winning against all odds Failure is simultaneously our biggest fear and our greatest teacher. And contrary to popular opinion, failure is not the opposite of success – it is a milestone on the journey to success. It is a stepping-stone that points the way…